Articles on marketing that makes a profit
What I see in ad accounts and sales funnels: where the money leaks and how to fix it. No fluff.
Good ROAS, no profit: work out your break-even ROAS first
Break-even ROAS is 1 divided by your margin. Why ad-account ROAS overstates profit and which numbers to check instead: MER and contribution margin.
How to switch marketing agencies without losing your ad accounts and data
Switching marketing agencies? Keep your Google Ads account, Meta ad account, pixel and GA4 data: ownership checks, access levels, handover steps.
Agency vs freelancer for ecommerce ads: which should you hire?
Agency vs freelancer for your shop's Meta and Google Ads: when each one wins, the senior-sells-junior-runs trap, and 6 questions to ask before you hire.
E-commerce ads audit checklist: what I check in 7 working days
E-commerce ads audit checklist: tracking, Google and Meta accounts, budget vs margin, creatives, checkout, email and reporting. With real case numbers.
How much does PPC management cost? A performance marketer on 2026 pricing
PPC management cost in 2026: hourly, retainer, % of ad spend or performance fees. UK and US price ranges with sources, and what each model rewards.